Nick Ferris - The Best Leader And Mentor In The Marketing And Media Department

If you haven’t heard, Nick Ferris is one of the most successful businessmen in the world. He is famous for working in the social and digital areas. He used to manage different groups at many successful companies and he contributed with improvement in every company. In 2015 Nick Ferris was awarded with “Marketer of the Year”. Regarding the digital marketing and sales Nick Ferris is the guy who succeeded to increase the revenues and the subscribers of the companies.

Nick Ferris has a quite impressive career. I would point out the Built Bloomberg’s newsletter which he turned into the biggest B2B publisher. He was also involved in website businesses, subscription and database events.

Nick Ferris is working at Simpler Trading, Austin at the moment. His obligations consist of reorganization, marketing, IT and accounting. He even managed to gain different partnerships which were extremely important for the company. The reorganization of the company consisted of employment of 30 new people, handbook and KPI reporting. He used to work in Global Club Card International in New York till 2016.  This was a startup company with 40 employees where Nick Ferris was responsible for marketing, sales, management, website building, marketing campaigns, different business plans.  Nick Ferris used to be one of the best global business directors. He increased the number of subscriptions for Bloomberg Briefs from 0 to 500,000 over night.

Nick Ferris has established the research marketing and telemarketing and he used to direct the teams. Back in 2010, Nick was managing ten B2B financial newsletter titles and website publishing. Among Nick Ferris’ achievements are the Alpha magazine launching and financial net site launching with a focus only on finances.

Nick is also good at IT. He coordinated digital marketing, training and hiring. Nick Ferris is a man that likes to share his skills. He is very good mentor, an artist theatre producer and sometimes he even records music with different bands.

Nick Ferris can do everything and he is very good at it. People consider him as a multitalented person, but still he is very humble, open- minded and when it comes to his career Nick is unstoppable.

Nick Ferris Marketing Tips – Copy

Nick Ferris continues his discussion on marketing tips and tricks with insights into copy.

Copy can make or break your marketing and your product. Bad copy is like having a Ferrari with no engine. Good copy can make a Mini go like a Ferrari. Nick Ferris has worked with some of the world's best copy writers and even written a copy writing book himself. So what are the secrets of good copy?

There are no secrets but there are some guidelines you can follow to make sure you stay on the right path. There is a reason good copywriters can command tens of thousands of dollars for a page of copy says Nick Ferris. It is a real art form to be a true copy master.

One of the first lessons Nick Ferris learned was the KISS. Keep it short and simple. There are a ton of other acronyms out there and even KISS is not applicable to everything (the WSJ's winning copy was a 10 page sales letter for years). So here are some more general guidelines.

Know your audience. You have to tailor how you write to who you are writing too. Headlines and subject lines are crucial. Make sure to test and to write copy that gets people's attention. Write in the present tense, avoid weasel words (could, perhaps, cope, wish etc), and include customer quotes or testimonials. Know your objective (are you trying to get a trial, a sale or other) and most importantly know your unique selling proposition. What is different about your offer? Nick Ferris says to be clear and make sure the reader knows.

We will delve more into copy later on in these articles but this is just a high level overview. If you aren't used to writing copy, learn from others. Trust me it will pay you x10 times if you get good copy from the outset.

Nick Ferris is a global marketer with over 25 years of B2B and B2C marketing experience. For more marketing tips and insights check out his other articles.

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