Nick Ferris, The Best Digital Marketing Executive

When you choose a career path, it is important to give your best. This is instrumental to your growth and also shows customers, clients or employers that you can be trusted with even harder tasks. If you look at most marketing executives, they are satisfied with using the normal methods as long as they achieve their goals. When it comes to Nick Ferris, the CEO of Top Pet Tech, this is not the case.

Nick Ferris has grown over the years. After his academics, he worked for various companies. In all of his roles, he managed to make a difference and leave each company better than he found it. He makes a difference through his unique marketing strategies that work wonders. If you look through Nick Ferris official account on Pinterest, you can pick out some of his achievements. He is one of the best digital marketing executives in the world. He has also had the opportunity to share his knowledge with other management-level executives from different parts of the world.

One thing that has set Nick Ferris apart from other digital marketing executives over the years is his determination. He has never been content with status quo. In stead, he is always thinking of new methods and how to improve efficiency in every company he is involved in. He has also embraced the role that technology plays in every industry. This is why he has becomes one of the gurus when it comes to digital marketing. If you want to become as successful as this digital marketing expert, you must be ready to put in the work. If, on the other hand, you are looking for someone to take your company to the next level through revolutionary marketing, then Nick Ferris is just the man for this job.

Crowdfunding Basics by Nick Ferris - Part 7

Nick Ferris – An expert in Digital Marketing has always been a huge proponent of using video in marketing.

In fact you can see some of his videos - check out Nick Ferris on Youtube.  Once you have selected your crowdfunding site and are starting to get the page ready, it’s essential to produce a video. In fact the research shows the majority of successful crowdfunders have a video associated with it.

Just like a press release, a video can be very daunting. But don’t worry. There are a number of options and it is easier than ever to do these days. If you have an app for example, with the new iOS 11 you can even do a video of the screen share - it’s that easy! If you want to DIY (do it yourself) you can use your smartphone to either record you speaking and/or show the product. You can then edit it together in a program such as imovie or get a friend to help if that is beyond your skill set.

If you hate the sound of your voice - you can always get a professional voice over. Sites like fiverr.com can give you very affordable voice overs. If you want to outsource the whole thing again sites like fiverr.com and upwork.com can help you through the whole process says Nick Ferris. You simply have to help in terms of the storyboard / text used and if you have already written your press release (see previous article) then you will be half way there as you’ll be using a lot of the same bullet points.

There is no need to spend a fortune on your video. Again, research shows there is no direct correlation between the amount of money spend on a fundraising video and the amount raised. Look at what others have done and find a style you like - that way whether you are doing it yourself or having a third party do it, you have a reference you can share.

Once you have your video - make sure you upload it to all your social channels and if you do not have a YouTube channel, create one!

We want to thank you for reading these articles by Nick Ferris and hope you enjoy them!

Nick Ferris,Marketing Hiring Basics Part 2

Nick Ferris is a global marketer with over 25 years of B2B and B2C marketing experience. This is a very quick overview of funnel marketing. 



We just covered one good question for hiring marketing candidates, so let’s press on and look at some others.



Nick Ferris recommends asking candidates which campaigns from other companies / individuals they admire or that made an impression on them. 



The reason behind this question is that it shows if the marketer is open to ideas from others, is paying attention to other marketing campaigns and wiling to learn. If the marketer is blinkered and not watching what others are doing that may not be ideal recalls Nick Ferris.



Like many things in life, marketing is not about reinventing the wheel every day. That would be impossible. So marketers often copy other campaigns they see and adapt. Changes in fonts, copy, headlines, graphics, call to actions and so on says Nick Ferris, are all ways a marketer may adapt a campaign they see and apply it to their product.



So it’s important that marketer candidates are aware of what is going on at least in their own vertical industry says Nick Ferris. Whether that is subscribing to your competition and seeing how they market to you (more on that later) or following conferences or awards, or even subscribing to bloggers, there are a ton of ways that marketers can keep abreast of what is happening in their industry and make sure they can not only learn from their own work, but build collectively and get inspired from the work of others.  



For more marketing tips and insights check out his other articles.

Nick Ferris is a global marketer with over 25 years of B2B and B2C marketing experience. For more marketing tips and insights check out his other articles.

Nick Ferris - The Best Leader And Mentor In The Marketing And Media Department

If you haven’t heard, Nick Ferris is one of the most successful businessmen in the world. He is famous for working in the social and digital areas. He used to manage different groups at many successful companies and he contributed with improvement in every company. In 2015 Nick Ferris was awarded with “Marketer of the Year”. Regarding the digital marketing and sales Nick Ferris is the guy who succeeded to increase the revenues and the subscribers of the companies.

Nick Ferris has a quite impressive career. I would point out the Built Bloomberg’s newsletter which he turned into the biggest B2B publisher. He was also involved in website businesses, subscription and database events.

Nick Ferris is working at Simpler Trading, Austin at the moment. His obligations consist of reorganization, marketing, IT and accounting. He even managed to gain different partnerships which were extremely important for the company. The reorganization of the company consisted of employment of 30 new people, handbook and KPI reporting. He used to work in Global Club Card International in New York till 2016.  This was a startup company with 40 employees where Nick Ferris was responsible for marketing, sales, management, website building, marketing campaigns, different business plans.  Nick Ferris used to be one of the best global business directors. He increased the number of subscriptions for Bloomberg Briefs from 0 to 500,000 over night.

Nick Ferris has established the research marketing and telemarketing and he used to direct the teams. Back in 2010, Nick was managing ten B2B financial newsletter titles and website publishing. Among Nick Ferris’ achievements are the Alpha magazine launching and financial net site launching with a focus only on finances.

Nick is also good at IT. He coordinated digital marketing, training and hiring. Nick Ferris is a man that likes to share his skills. He is very good mentor, an artist theatre producer and sometimes he even records music with different bands.

Nick Ferris can do everything and he is very good at it. People consider him as a multitalented person, but still he is very humble, open- minded and when it comes to his career Nick is unstoppable.

Nick Ferris Marketing Tips – Copy

Nick Ferris continues his discussion on marketing tips and tricks with insights into copy.

Copy can make or break your marketing and your product. Bad copy is like having a Ferrari with no engine. Good copy can make a Mini go like a Ferrari. Nick Ferris has worked with some of the world's best copy writers and even written a copy writing book himself. So what are the secrets of good copy?

There are no secrets but there are some guidelines you can follow to make sure you stay on the right path. There is a reason good copywriters can command tens of thousands of dollars for a page of copy says Nick Ferris. It is a real art form to be a true copy master.

One of the first lessons Nick Ferris learned was the KISS. Keep it short and simple. There are a ton of other acronyms out there and even KISS is not applicable to everything (the WSJ's winning copy was a 10 page sales letter for years). So here are some more general guidelines.

Know your audience. You have to tailor how you write to who you are writing too. Headlines and subject lines are crucial. Make sure to test and to write copy that gets people's attention. Write in the present tense, avoid weasel words (could, perhaps, cope, wish etc), and include customer quotes or testimonials. Know your objective (are you trying to get a trial, a sale or other) and most importantly know your unique selling proposition. What is different about your offer? Nick Ferris says to be clear and make sure the reader knows.

We will delve more into copy later on in these articles but this is just a high level overview. If you aren't used to writing copy, learn from others. Trust me it will pay you x10 times if you get good copy from the outset.

Nick Ferris is a global marketer with over 25 years of B2B and B2C marketing experience. For more marketing tips and insights check out his other articles.

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An Inspiring Life and A Very Successful Career of Nick Ferris

Nick Ferris has graduated with honors on one of the most prestigious universities, the University of Nottingham in the department of Law and Politics. Right after the graduation he had an extensive training in the area of marketing and management and he quickly became an expert in these fields.

Back in 1996, he launched the first Irish B2B newspaper with a focus on marketing and business development. He was very successful managing director and Head of a Venture Capital. Nick Ferris was unstoppable. He expanded his knowledge in the area of digital and web marketing, IT and publishing. He was a coordinator of 40 financial websites in UK. Ferris was also a publisher of directories group. He was the founder of the new digital subscription packages with up to 2 million $ revenues.  His career was so successful that he became a Global Business Director in New York.  He introduced the telemarketing and research and made 5,00,000 subscribers on the digital Bloomberg’s newsletter, many TV-shows, pod-casts and other events across 190 countries.

If you were looking the secret to success, you have just found one. Nick Ferris is one of the most successful, talented and qualified businessman when it comes to digital marketing, accounting, sales and web development. He was chosen as Marketer of the year back in 2015 and has been in the list of top 100 people in publishing of Folio. He is very humble but has so rich background in partnerships and management, subscriptions for integrated sales, business development and IT. Nick Ferris is multitalented. He is also a theater producer, writer and a musician.

Regarding the fact that Nick Ferris has worked in many companies, and all of his working experiences are very successful, still there are periods from his career which are considered as the maximum that he achieved.

From only 3 people, Nick Ferris has established an international marketing award winning team, and he succeeded to expand it to 50. Wherever he invest or worked  he made the company the best.

It is not a surprise that he is considered to be the most successful multitalented person on the top of the charts of the popular businessmen.